Even if a site gets a lot of unique visitors, it doesn’t guarantee a high conversion rate. An online store might get 200 visitors in one day, but none unique users came of them will buy anything. Or 15 people might come and all of them will place orders.
Despite this, the number of korea whatsapp data unique visitors still needs to be known if:
- you want to launch a campaign to increase brand popularity. It’s logical: the more people visit your site, the more famous your products will become;
- you need to determine click fraud – the passage of competitors through your ads. If there are significantly more clicks than visitors, then, most likely, competitors are clicking on your advertising links, reducing the advertising budget;
- you know exactly how many unique visitors turn into real buyers. Then the metric value will help you calculate how many customers you will get;
- You need to evaluate the results of your campaigns. In this case, the number of unique visitors will show how many people went to a specific page of your site through an ad.
By the way, unique visitors and “visits” in Metrica, as well as “Sessions” in Google Analytics are completely different metrics.
Shows
The metric shows how many users achieve their goals case studies provide real-world saw your ad. You need to evaluate impressions because:
- they help calculate CTR, as well as % impressions;
- The higher their value in display unique users came advertising, the more often people interact with your product, which increases its awareness.
Where to watch?
Impressions are counted by advertising algorithms unique users came and shown in the same reports as clicks.
Involvement
This metric shows how much frist database interest a visitor has in your site after landing on it. Engagement is measured by time spent on the site and viewing depth — the number of pages a user scrolls through in one session.
How to know engagement?
You can view engagement statistics in the Behavior — Engagement section of Google Analytics. The easiest way is to link Google Analytics to Google Ads and evaluate metric values directly in advertising reports.
To evaluate the engagement rate in Yandex Metrica, you need to go to “Reports”, then “Standard reports” — “Audience” — “Viewing depth” / “Time on site”.
Engagement is analyzed simultaneously with the number of clicks and unique visitors. Information on these three metrics allows you to judge the quality and volume of traffic. If new users, upon arriving at the site, do not immediately close it, the reason may be the irrelevance of the ad, poor content of the landing page, or its long loading time.
Click-through rate (CTR)
It displays the number of clicks on an ad to the total number of impressions. To calculate this indicator, the following formula is usually used:
CTR = number of clicks / number of impressions × 100%
Clickability is one of the most important metrics in context because:
- the predicted CTR affects the ad rating. Under the same conditions, the rating of an ad with a high click-through rate will be better. That is, by increasing the CTR, you can attract more users to the site without additional costs;
- the conversion rate (CR) increases. Ads with high click-through rates tend to bring in more real buyers. As a result,research, when CTR is doubled, CR increases by 50%.
Average CTR in Google Adsis 1.91% for search and 0.35% for the Display Network. A good CTR is 4-5% for search and 0.5-1% for the Display Network. Sometimes the CTR reaches 20-30%.
How to find out clickability?
CTR is available in reports on campaigns, ads, keywords and ad groups in Google Ads. In Yandex Direct, this indicator is available in reports on campaigns, ads, keywords and ad groups.
How to increase CTR?
Here are some tips to help you increase your click-through rate:
- Please enter information in all blank lines available when placing your ads;
- Include keywords in your ad titles and content, avoiding spam;
- create a working unique selling proposition, don’t “spill the beans” in your advertising texts;
- add any appropriate extensions, such as company address or details;
- Check out different ads and choose the ones that get clicked on the most.