How to calculate the cost of I use the term “competitors” in a broad sense: it doesn’t just include competing companies, but also all the other online media with which you share the attention of your targets: influencers, magazines, bloggers, etc.
It’s vital to know how you’re different from your competitors. To decide where you intend to outperform them (and how). And to be clear about the areas in which you’re willing to make concessions and give them a head start.
Once again, it is data that How to calculate the cost of will allow you
to identify these competitors and study their performance in order to identify and then analyze their best content.
To take the example of SEMrush, the tool allows you to easily identify your main competitors (in the broad sense) and to detect the search intentions on which you share the audience.
No need to go into detail here; there are already plenty of excellent tutorials on the subject. To name just three:
Conduct Keyword and Backlink Competitor Analysis with SEMrush
- Using Competitive Analysis to Inform Your Content Strategy
- How to Uncover Your Competitors’ Social Media Strategies
#04 What are your low performers and what actions would make the most sense on this content in its current state?
By producing too much content, you will end up with killer content, which we talked about above, but also with content that generates little or no results.
Reworking this content is at least as important as producing new content. If only for one of these four reasons.
The return on investment is How to calculate the cost of more attractive :
optimizing existing content with potential* takes less buy phone number list time than producing new content.
- You have more data on existing content than on content you launch from scratch.
- There is a limit to the number of new articles you can produce (because there are a finite number of topics that actually interest your audiences).
- This work requires you to analyze in detail the performance of the content produced, to understand why it fails. It allows you to get your head above water and avoids falling into the ” the-results-are-not-good-let’s-produce-more-content” trap .
In practice
*I mentioned above “content with potential”: by this I mean content that currently performs poorly, but which could, with a simple boost, become very effective content.
To detect this content, the simplest way is to gather those among your contents which generate few results and to separate them into three categories.
1. “Second position” content : content the key social for e-commerce and local businesses hat has an average position in search results between 5 and 9 and between 10 and 19 (= at the bottom of page 1 or on page 2).
In other words: the content is promising (since it manages to rank in search engine results), but its current position prevents it from being discovered. Analyze these contents individually to understand how to change the situation.
What keywords should you target with this content?
- Is the current content relevant to these keywords?
- How could you improve this content to text services better reflect this choice? (In the URL, meta tags, prioritized information in this article, etc.).
2. “High traffic / Low conversion” content : content that gets a significant number of visitors, but few clicks on the Call to Action.