Every business faces the need to increase conversion. How to Reduce Call in the funnel and effectively manage the sales team. One of the key tasks is to control and evaluate the quality of calls. In the conditions of growing competition and the need to immediately respond to changes, manual control and listening to all calls become almost impossible.
Do you know why you think so? Because you have already calculated the costs of manual control of 100% of calls: for each sales manager, you need one whole quality control manager, which doubles the number of employees and increases costs several times. And so you convinced yourself that 5-10% is enough?
The main problems of small companies at the stage of sales growth
1. Limited resources
The traditional approach to managing a quality mobile database control department involves significant costs for payroll, training and adaptation of specialists.
According to the SHRM (Society for Human Resource Management) study, the process of hiring and initial adaptation of a new employee takes on average about 42 days, full adaptation How to Reduce Call takes at least 3 months, and the total cost of hiring a new employee can be three to four times higher than their salary.
Low efficiency of the control system
The inability to listen to and evaluate all calls inevitably reduces the accuracy of analysis and control.
Reality shows that most often only 1-3% of calls curate influencer content on your feed are listened to, not even 5-10%. This leads to the fact that a significant part of the information. Remains outside the control zone, and important data for analysis and process improvement is lost. As a result, the company cannot get a full picture of the quality of service and misses opportunities for improvement.
Biased quality assessment
The personal factor often affects the objectivity fanto data of the operators’ performance evaluation, and the human factor can also lead to errors. For example, managers may be biased towards certain employees, which can lead to an unobjective evaluation of their performance. Such situations reduce the motivation of employees and their trust in the quality control system.
To avoid such situations, managers resort to the following methods: