How to create an attractive employer image and hire the best specialists for your company

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Today, when choosing an employer, a job seeker pays attention not only to the salary level. Money is still an important factor, but to attract employees, simply paying a lot is no longer enough, and a business cannot constantly raise salaries. To become a place where people want to work, it is necessary to create a favorable image of the company as an employer, that is, to develop a strong HR brand.

What is hr-branding and hr-brand

HR brand is the employer’s image in the eyes of job seekers. Branding in this case is a set of measures aim at building an HR brand. The employer’s image job function email list affects how quickly you find potential employees and how long they will work for you.

For example, if two companies, Yandex and IT, are looking for a developer, then the first one will most likely fill the vacancy faster, even if the second one offers a higher salary. Yandex is well-known and has an image of a company where it is prestigious to work today.

But the development of the HR brand also takes place within the company, so it should be aim at current employees. The external attractive image of the company will be destroy if the promis opportunities do not correspond to reality and do not meet the expectations of applicants.

What does an HR brand consist of?

In the article about the company brand and  branding in what to know for the seo of the future general, we mention that a brand is a set of characteristics. The same can be said about the formation of an HR brand. Let’s consider the components of an HR brand.

EVP

EVP (Employer Value Proposition) or employer value proposition. In meaning, it is very similar to  USP (unique selling proposition) in branding. The proposal is bas on the question: why would a person want to work in your company?

Salary can be consider EVP, although this is not b2c fax enough. But, for example, quarterly bonuses and social package can be includ in the advantages of the company as a caring and honest employer in the labor market.

The employer’s offer must be unique, specific, useful and relevant. These are certain opportunities that the company provides. They retain current employees and can attract specialists from outside. For example, the possibility of training at the employer’s expense, additional days off, remote work, free lunches or sports activities.

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