Since the advent of direct marketing strategies, such as catalogs sent by mail or the first telemarketing activities, brands and companies have considered personally identifiable information , more precisely PII (personally identifiable information), as the basis on which they build their strategy.
For decades, marketers and advertisers canada phone number data have tried to reach and engage users using tools and tracking systems based on third-party cookies in order to personalize their browsing and shopping experience.
But the context has evolved further and, in the face of the announced abandonment of cookies, data and information useful for the identification of an individual and provided by the user himself have acquired a new centrality.
We are talking more generally about first and second party data, of which personally identifiable information always represents a relevant segment.
But what data and information can be considered personally identifiable? Let’s clarify things.
Personally Identifiable Information: What Data to Consider and How to Classify It?
As expected, the term PII (personally percentage of impressions received identifiable information) refers to any information that , alone or in combination with other data, allows a person to be clearly and unambiguously identified .
This category therefore includes, for example, first name, last name, telephone number and email address, but also information relating to race, religious beliefs or date of birth.
Examples include social security data, financial information, bank account numbers, credit card numbers.
On the other hand, data such as uab directory first and last name, telephone number, date and place of birth, email or postal address, race, religion, or data that, in most cases, is also present in publicly accessible documents and archives, are not sensitive.
However, it is worth remembering that the difference between sensitive and non-sensitive information often depends on the reference context.