Identify which pages could In this context, before investing energy in writing a new quality article, it might be more relevant to move your content, currently located in the obscurity of page 2 of Google, into the spotlight of page 1 .
Often, a quick optimization allows articles positioned at the beginning of the top 10 to move into this ranking, thereby guaranteeing them a place on page 1 on Google.
The best place to hide a body is on
the second page of Google search results.”
Once you’ve verified that your Google Analytics account is correctly linked to your Google Search Console account (otherwise, you can get inspiration from this video ), go to Acquisition > SearchConsole and detect job function email database on which queries your site is positioned between 8th and 20th place while having amassed a considerable number of impressions.
The pages associated with these queries are very close to bringing you significant traffic . It would be a shame not to consider this opportunity.
Once these pages are identified, all you have to do is optimize the page positioned on this query in order to see your number of clicks (and therefore visits) skyrocket.
Note that your Search Console is able to decrypt queries hidden in “Other”
which you will find in the first position of your table
4. Detect your slow pages
According to a study conducted by Journal du what data should you use to prioritize your Net on 140 French SEO professionals, the slowness of a site is the 7th criterion that most penalizes its referencing.
For this study, JDN asked 140 SEO experts to rate the importance of a series of 46 criteria from 0 to 5.
Of course, Google Analytics won’t help you improve your page loading speed. However, this solution will allow you to identify your slowest pages so you can pinpoint the efforts you need to make in this regard, if necessary.
This time go to Behavior > Site Speed > Page Load Time .
To make this report even more meaningful, I usually choose “Page Load Time” as the first column and “Bounce Rate” as the second. You can also include, as a secondary dimension, only traffic from an organic source and pages with a certain volume of views .
In this example, we can see that my article on Chatbot clean email Messenger takes on average 3 seconds longer than the site average to load and that it has a higher than average bounce rate .
I am free to try to improve my loading time in order to gain a few seconds which will improve the user experience and, possibly, the SEO of the article.