Zero-party data , first-party data, second-party data, and third-party data: Marketers and strategists are increasingly faced with a myriad of user data and information, and while the ultimate goal remains the ability to create a truly personalized customer experience , increasingly stringent privacy regulations and Google’s announcement that it will phase out third-party cookies by 2025 represent an ongoing challenge that cannot be avoided.
Data collected directly from its own Cookieless World audience and in its own properties, called first-party data , thus becomes a goldmine, but often the information “observed” and inferred from browsing and purchasing behavior is not enough to know its own users in depth; to do so, it is also necessary to use the data that they choose to share intentionally or proactively.
Forrester Research researchers hungary phone number data were the first to classify this particular type of data as “ Zero-Party Data ,” distinguishing it from the ocean of “First Party Data.”
Zero-Party Data : What is it and what are the benefits of using it?
This is the only way for businesses creating quality content Cookieless World and brands to create strong and lasting relationships with their users and customers .
But what are the benefits of using zero-party data in your strategy?
Let’s analyze them in detail:
- Zero-party data is accurate and Cookieless World qualitatively more valuable than any other type of data collected about users;
- are often already available uab directory to brands and often only need to be improv;
A marketing strategy involving the use of zero-party data , combined with other marketing strategies, offers brands and businesses the opportunity to create Cookieless World strong relationships with their audience , with a view to building loyalty.