When you run a software as a service (SaaS) business, you have everything to figure out, from your business model to your company name, so it can be difficult to stand out from the competition.
That’s why inbound marketing can become your best ally to achieve this. In this article, you’ll learn about some Inbound strategies that you can apply to your software startup. Join us!
But first, what is Inbound Marketing?
Inbound Marketing is a methodology that focuses uae telegram data on attracting new customers by using relevant and quality content.
These contents attract prospects organically, without the need to be invasive or interrupt their daily routine. This methodology is based on three pillars that will help you turn strangers into ambassadors for your brand: attract, engage and delight .
No matter how innovative your company’s solution is, if your contact methods are inadequate, your leads will be even more evasive.
In a competitive environment like that of software companies, applying the wrong marketing strategy can cost you dearly.
To find out which Inbound strategies you can apply to your SaaS company , and how to use them, keep reading:
1. Content marketing
Content marketing is a fundamental part deficiencies in b2b search engine advertising of the inbound methodology. In fact, it is common for them to be confused with each other, because it is through content that you will be able to attract, engage and delight your prospects.
To do this, the first thing you need to do is be clear about the buyer persona you want to target and, based on that, draw up the content strategy, defining the type of assets you want to share and in what formats.
What should this content be like? Creative, educational, offering interesting, relevant information that is consistent with your area of expertise. But, above all, it should be content that adds value to the lives of your prospects.
At this point, you should have more than identified what solution your software offers. With this in mind, make sure to create content that explains to your ideal client the problems you can help them solve.
In Inbound, content responds to the needs of your customers, according to the stage of the purchasing journey they are in, which is known as the Buyer’s Journey.
That’s why content isn’t about you, it’s about your customers. This user-centric view of content should be able to guide them through their purchasing process, educate them, nurture them, entertain them, and show them with data why your software is the ideal one to solve their challenges.
When it comes to content marketing, the options are quite broad. You shouldn’t stick to written articles alone, but instead play with more creative formats without ever losing sight of the fact that the goal of each piece of content should be to help the user move forward in their purchasing process, i.e., convert.
These are some of the formats you can use:
- blogs;
- infographics;
- videos;
- podcasts;
- Ebooks;
- case studies;
- presentations;
The important thing here is to stay consistent: produce content regularly to keep your users engaged.
Also, take some time to think about how you’re going to promote that content. Will it be through your website? Or will you use social media? To choose the ideal platform, you need to know where your prospects spend the most time.
Once you’ve got all of this figured out, design your own plan to track your content’s performance. This will be the key to knowing what’s working, what could be improved, and where to move forward.
2. SEO positioning
Search engine optimization , or SEO, is essential if phone number vietnam you want your SaaS business to be found on the internet.
If you want more and more leads to go directly to your website, then you need to work on your search engine optimization. In fact, 93% of all online experiences begin with a search .
When you own a software startup, you know how important the internet is in people’s daily lives. That’s why you can’t afford to neglect SEO for your online presence.
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What does this have to do with Inbound? Remember that under this methodology, the goal is to attract the visitor with content that helps them solve their problems. What’s the point of producing a very useful ebook if no one is going to find it? That’s where SEO comes into play.
To achieve positive SEO rankings, you need to optimize your website and all the content you publish so that search engines, especially Google, can find it.
SEO is all about keywords , technical aspects that facilitate the usability of your website and building quality links.
It is recommended that you analyze the current performance of your startup’s website to identify areas for improvement, errors such as broken links or slow loading, as well as keywords that should be strengthened according to your service.
Building an online reputation is one of the biggest challenges when building a brand from scratch as a software startup. But once you do, it will be much easier to attract qualified prospects.
3. Email marketing
Would you believe me if I told you that email marketing is highly effective in promoting your startup’s services?
But be careful! You need to know how to use this strategy correctly to contact your prospects at the right time, without interrupting them or being too insistent.
For this, a marketing automation tool like HubSpot is ideal for maintaining better control of your users’ information.
These are some of the reasons why you should consider implementing email marketing in your strategy:
- It’s a simple way to stay connected with your leads;
- you can use it to send coupons and special discounts;
- It is the best way to reach mobile users who are short on time;
- integrates seamlessly with other inbound techniques;
- You can send them nutritional information and move them forward on their purchasing journey.
One of the best features of email marketing is that it allows you to generate highly personalized content for each of your users, so that you can send segmented content according to your audiences.
It will help you increase the number of leads you generate, and also nurture them until they become customers.
4. Social networks
Your startup needs to get noticed, right? Social media is ideal for doing so and reaching new audiences who may be interested in your service but haven’t heard of it.
Platforms such as Facebook, Twitter, Instagram and LinkedIn in particular have a great influence on their users and can be very influential when making a purchasing decision.
The key to success on these platforms is in their very name: be social. It is very important to generate conversation and interaction with users by always giving them useful and new information.
Remember that helping is the new way of selling. Plan your content strategy based on how to provide value to users.
This will help you develop a much closer bond of trust with them, as well as humanize your brand and make it more accessible.
The more you interact with your prospects, the more you will gain a much clearer idea of their needs.
Don’t get desperate to be everywhere. You probably don’t have much extra time to cover all the social networks , especially if they’re not the ones your buyer persona visits.
Identify which platform your prospects spend most of their time on, and focus your efforts only on those where you can have the greatest impact.
5. Landing pages and CTAs
Having landing pages is very important in your inbound strategy. Why? Their function is to guide leads to the end of their purchasing process. These pages on your website are responsible for obtaining more information from your users through forms.
Please note that these pages are used as intermediaries to access special offers or content. The value of what you offer must be directly proportional to the information you are asking for.
No user will give you their personal contact information if the content you offer them does not generate value or they do not consider it original.
The interesting thing about these landing pages is that they have a fairly high conversion rate, because they are aimed at a specific audience and offer content that they consider valuable enough to request information in return.
Thanks to landing pages, you will strengthen your database and have more contextual and demographic information about your leads to improve your strategies in the future.