Is social media really changing the world? Or is it just the search behavior of users? We at creative360 are not the only ones who have found with our Influence of social media current study B2B social media in practice that social media is becoming increasingly relevant for B2B companies.
The three big search engines (Google, Yahoo! and Bing) have been working on their interfaces for some time. Tweets, YouTube videos and promoted tweets keep appearing in the search results. Social media therefore has an influence on search engine optimization measures. A look at the three big search engines from the perspective of search interfaces.
The top dog Google
The Google search engine has not only loan database enlarged its search slot and introduced Google Instant. It now also allows searchers to search much more easily in categories (images, videos, status updates, etc.). But what does the new division have to do with social media?
It’s quite simple: if the user searches for a topic . Influence of social media one or more terms or a company under status update.
The “Promoted Tweets” are based on media advertising in yandex booked keywords that Twitter’s advertisers can use to embed their messages in a relevant context. Rumors have it that Google doesn’t just want to limit itself to Promoted Tweets and Tweets in the status update. In the future, Google also wants to show searchers which tweets are the most important to them. Under each tweet, searchers will also be shown how often it has been retweeted.
The veteran Yahoo!
Every B2B company often asks itself whether it even makes sense to place ads in Yahoo! Influence of social media or Bing or to optimize its website according jiangxi mobile phone number list to certain SEO criteria. Yahoo! and Bing have a 4.5% share of the search engine market. However, over 2.5 trillion search queries are initiated via Yahoo! Search every month.
After the significant update in the USA (beginning of October), the Yahoo! interface has become very different from the Google interface. With the new interface, Yahoo! is placing a clear focus on social media. After starting the search query, the searcher can also search for the right search term in various areas.