Behavioral messages , profiling forms, surveys: effective marketing automation and web personalization strategies can also make a difference in lead generation .
Blendee’s Marketing Operating System offers numerous applications that, by leveraging the basic engines, make a lead generation strategy even more effective and engaging.
But what activities need to be put in place at an early stage to ensure that the strategies are successful?
The list is certainly long and we kenya phone number data have chosen to present to you in this in-depth study the most original and most attractive APPs.
But before getting into the heart of the matter, let’s take a quick theoretical overview.
Have you ever heard of the disclosure rate?
The term ” unveil rate ” refers to the unveiling rate, that is, the ratio between known users , that is, users whose contact details you have, whether it is a mobile phone number or an email address, and anonymous users , that is, all those who choose to browse a site or store without disclosing any contact data.
As you might guess, in a lead generation and nurturing strategy, it is essential to know this KPI as a starting point in order to understand and refine the best strategies to deploy. Blendee’s analytics allow you to monitor the number of registered and anonymous users by simply accessing the “Users” dashboard.
The available statistics, however, reveal what it is, benefits, and types an important fact: in Italy, only 1.8% of visitors, on average, choose to reveal their data and leave their contact details on a website or e-commerce site .
This means that over 98% of users interact anonymously, a significant fact that represents a big challenge but also a huge opportunity, especially when it comes to lead generation activities.
So here are some interesting applications to use for a winning lead generation strategy.
Lead Generation for E-Commerce: Apps You Can’t Miss
Better profiling customers and uab directory users in order to offer truly personalized browsing and purchasing experiences: the success of an e-commerce project increasingly relies on the personalization of the browsing and purchasing experience, the first step in a loyalty and retention strategy . In this context, and especially in the initial phase of an e-commerce project, the lead generation activity is fundamental to increase the customer base.
FLASH SALES WITH FORM and FLASH SALES WITH RECOMMENDATION AND FORM
Limited-time offers, but also personalized offers: the. Flash Sales Recommendation and Form. APP can also be enriched by activating product recommendations. In this case, the aim is to involve the user even more by presenting him not only with a limited-time offer, but also with products recommended on the basis of his browsing behavior, rather than on the basis of suggestions from artificial intelligence and machine learning algorithms.
BEHAVIORAL MESSAGING WITH FORM AND RECOMMENDATION
Here again, the form can be accompanied by personalized product recommendations. The goal, as stated above, is always to arouse the user’s interest and get them to communicate data and information in a more natural way.
The inclusion of recommended and personalized products can therefore represent an additional incentive for the user to complete the form.