Today Foursquare has become an app for recommendations and reviews . A sort of “city-guide” as you can read on the page dedicated to downloading the app (for Android and iOS ). But what are the main alternatives? Here they are.
Tripadvisor
Tripadvisor is one of the most famous apps for advice from travelers for travelers . You can read reviews – more or less truthful – on bars, restaurants, accommodations and places in every part of Italy and the world.
However, since they are often written by anonymous users – with unlikely nicknames – the opinion can be distorted and a company must always be careful how it responds to reviews .
How is it different from Tripadvisor and Foursquare? The system asks users to use a real first name, last name, and photo, giving priority to credible reviews and comments .
Apple Maps and Google Maps
What do they consist of? It’s pretty home owner database trivial, we know: by entering an area, a street or the name of a place, both apps recommend to people the various ways to reach that place (suggesting options on foot, by car or by public transport).
Google Maps, in a local marketing perspective, offers a control panel to manage the information and reviews of these activities. Until recently it was known as “Google My Business”, then the unstoppable and senseless desire of Google to continually change the name of its presidiums, renamed it to Google Activity Profiles (a name in my opinion pejorative).
Facebook and Instagram
By searching for a destination within Facebook or Instagram you can access a list of places near your location (or your search) and those most frequented by other people.
Again, just like all the alternatives we’ve seen so far, users can scroll through photos posted by other users before visiting a place or then click on printers restaurant, as well as read image and video captions and (Facebook) reviews .
Speaking of Facebook… Did you know that ADS increases the chances of making your business known?
How and Why These Apps Impact Your Business
All review and guide apps are born with a noble purpose: to offer people the opportunity to discover new places , reviewed by people with honesty.
They are a great opportunity for business because, as we mentioned before, they offer free advertising and can improve brand credibility.
In case of negative and vitriolic bosnia and herzegovina leads reviews, therefore, you must always remain calm . Because the responses also influence the image that people have of the place they want to visit.
So make the most of the opportunities offered by these tools (for example, enrich your business profile on Google – formerly Google My Business as we said), but also show great patience or turn to professionals to best manage your business profiles on social media and evaluate how to grow even more on the web !