Almost 76%* of companies in Germany consider email marketing in B2B to be a necessary tool. Are you one of them? If so, you can now expect helpful tips on how to tailor your email marketing to your individual needs.
Many companies have been using
The possibilities of email marketing for a business owner database long time to retain their customers and to draw attention to their products or their brand with newsletters. The focus is often only on the design of the newsletter and the best possible presentation of the content. A reorientation and a corresponding change of direction is often not considered.
However, this rigid course will no longer be able to be maintained in the future if you want to remain competitive. It is not uncommon for the lack of knowledge about the possibilities for optimally implementing an email marketing campaign to be the sole reason why potential is not used.
Get the most out of your campaigns! If you focus on the customer lifecycle of your B2B customers, i.e. use lifecycle marketing, you will achieve the highest possible effectiveness of your email marketing campaigns.
Lifecycle marketing
Means that the content of the emails is tailored to the situation marketing in B2B and interests of the recipients. The company optivo states that who is a brand ambassador and why is one needed? with individual mailings tailored to the target group, opening and click rates can be increased by up to 50%**.
Customer loyalty and targeted communication are particularly important for B2B companies . As spontaneous purchasing decisions are rarely made in this area. The communication effort is higher, as several groups of people . Such as technical decision-makers and users, usually have to be addressed equally.
The basis for the creation of the various e-mailings is the division of the recipients into different segments: prospective customers . New customers, existing customers and inactive customers
Interested parties
Sshould receive individual information fairly quickly after registering for a newsletter in order to bind them to the sender’s brand and products. Special marketing in B2B welcome series with welcoming emails and attractive offers are particularly interesting for this target group.
With new customers , the aim should be to convince jiangxi mobile phone number list them to buy a product or brand on a long-term basis. Incentive thank-you emails immediately after an order has been received and customer satisfaction surveys are particularly suitable for this.