Google is about to write a new chapter in the story of the end of cookies. After the last update in which it had pushed back to. 2025 the deadline for the elimination of third-party cookies on. Chrome, here is the about-face, and in a post on its official blog, it announces its intention to no longer eliminate third-party cookies , but on the contrary to introduce a new browsing experience based on informed choices on the part of users .
The announcement comes directly croatia phone number data from the words of Anthony Chavez, vice president of Product Management at Google, regarding an update to Privacy Sandbox, Google’s ambitious project launched in 2019 to find an alternative solution to third-party cookies that could guarantee better privacy for the entire web and, at the same time, continue to enable effective tracking activities for advertising purposes.
The news has already made the rounds of the web: Google’s new initiative is already on the table of many regulators such as the Competition and Markets Authority (CMA) and the Information Commissioner’s Office (ICO) of the United Kingdom, and will soon involve industry players as well, but for now no details, much less precisions on the activation date, have been provided.
Google Privacy Sandbox: The Beginning of a New Path
Google’s announcement that it will how many unique users came to your site? not permanently remove third-party cookies from Chrome has been made official as a new path within the Google Privacy Sandbox project .
Chavez stressed in the information note the company’s willingness to continue developing the project itself: despite the latest reservations expressed by regulators and some technical criticism encountered, the Privacy Sandbox Chrome API has expressed enormous potential.
The project is still ongoing, requiring uab directory significant work from many participants, and this is precisely why Google seems to have wanted to adopt a new approach centered on user choice.
Google Privacy Sandbox will continue, however, there Chrome will be further developments, because as the note itself indicates, the goal remains to invest in improving privacy and utility.
This change of direction by Google, also Chrome read in light of the continued expansions, reflects the difficulties of balancing the different needs and interests of users on the one hand, and advertisers and publishers on the other.