Payment is make for impressions and user clicks on ads. Payment for clicks is made on the same principle as in the case of graphic advertisements.
The amount of money to be pay for a click can be regulate Yandex or assigne by the advertiser. An impression is consider. Clicks and impressions to be a case when the advertising banner is at least 50% in the display area of the screen for at least 2 seconds.
To save budget, it is recommended to enable the option. Clicks and impressions to pause the display of messages on temporarily inoperative sites on the Internet. This also ensures that ads will be shown on current working sites.
A set of cross-scenarios for interaction with the audience
During the launch of media advertising korea whatsapp data in Direct, you can collect an audience that is familiar with the creative ideas shown. Then, using the service, build a certain dialogue with the presented target audience. The segment is collected through the work of the Yandex.Audience pixel.
Types of contextual display ads in Yandex
A media campaign is a banner type of advertising that works to improve the company’s image and increase consumer loyalty. Contextual media advertising can be carrie out in several formats:
- banner content;
- audio;
- video.
Advertising with banners can be foit vs fout: a comparison on web font loading easily carrie out on more than 20 thousand sites with the Yandex affiliate program.
Video content is usually publish in the form of short clips place in the content of Kino Poisk or on sites in texts that do not have video.
The situation is similar with advertising using the audio format. It is place on resources with popular musical compositions play online. Audio advertising is usually includ between tracks or at the end of the playlist.
Premium Display Advertising
- Advertising on the Yandex home page. For maximum coverage of the consumer audience, it is ideal to place advertising information on the home page of popular search engines in the CIS. It is possible to install content for the desktop and mobile pages of the site (in this case, a drop-dow block is use).
- Advertising content of the brand page on the KinoPoisk resource. This is one of the permanent partners of Yandex, so the frist database resource page can accommodate various types of contextual media advertising. When setting up ad display, a premium format is available – branding the page for 24 hours.
Video advertising.
To make this advertising format as effective as possible for a company. Clicks and impressions you need to prepare a creative video in advance. The video will be show in a separate window on the pages of Yandex partner sites. This is one of the most effective budget types of premium media advertising.
- Advertising on the main page of Mail.ru. The Mail.ru company also attracts a huge audience. Therefore, it is convenient to place various advertising messages on the main page of its site.