It is calculated as follows: the number of ad impressions is divided by the number of queries for which users could see them.
This metric allows you to evaluate your ad’s impressions received reach. When impressions are low, it means that most people are not laos whatsapp data viewing your ad. Typically, to increase your reach, you need to increase your bid.
Where can I see the percentage of impressions received?
Google Ads collects statistics on this indicator. You can view it at the level of product/ad groups, campaigns, keywords. To see the metric values, add the column “% impressions” to the regular report on ads. The indicator will be displayed opposite each ad in a separate column.
To find out the metric values in Yandex Direct, go to the “Report Wizard”, select the “Position” section and group for a certain period. Then calculate the percentage of impressions yourself in special placement.
Conversion Rate (CR)
This is the percentage of visitors formats like exit popups scroll-triggered who impressions received completed a target action, for example, purchased a product, downloaded an app, or signed up for a meeting.
There is a simple formula for calculating the metric:
CR = (number of conversions / number of interactions with the ad) * 100%.
The value can be from 0 to 100%. The higher the CR, the better.
A simple example: if 2000 interactions resulted in 100 conversions, then CR = 5%. This figure is quite high, since the average conversion rate for online trading
By the way, if a user who clicks on a link performs several target actions at once, for example, orders goods, downloads an application and signs up for an event, then the CR for certain keywords can be more than 100%.
What does the conversion rate depend on and how to track it?
Here are the factors that determine conversion:
- direction of the company’s work;
- number of competitors in the market;
- cost of goods;
- size of the customer base;
- number of landings;
- relevance of advertisements, etc.
To track your conversion rate, you need to:
- understand what exactly frist database is impressions received considered a conversion, for example, subscribing to a group, ordering a product, downloading an application;
- set up tracking settings for the indicator on the site using Google Analytics or Yandex Metrica;
- set goals in Google Analytics or Yandex Metrica (browsing the site for a certain time, performing a target action, etc.).
- How to find out the conversion rate?
You can view the conversion rate in Google Analytics by opening “Conversions” and selecting “Goals” from the drop-down list, then “Overview”. In Yandex Metrica, access statistics in the “Reports” – “Standard reports” – “Conversions” section.
If customers order goods through impressions received consultants by phone, then the indicator can be assessed through the call tracking system.