The main goal promotion by positions— achieving leading positions in search results for specific queries. If a site is at the top of a search engine for selected keywords. Promotion by positions the company gains a competitive advantage. On the Internet, users do not like to scroll through search results and spend a long time looking for the right link; they prefer to choose from the offers that appear on the first page of Yandex or Google.
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Peculiarities.
To rise to the top of search results, you need to:
- conduct internal SEO optimization;
- select key queries (when promoting by positions, the number of keys is small, usually from 50 to 500);
- analyze competitors’ websites;
- write competent titles and fill in meta tags;
- fill the promoted pages with indonesia whastsapp data unique content containing keywords;
- make cross-linking;
- work on snippets to attract interested visitors;
- Build up your link mass by posting links on reputable web sites.
For such promotion, high- or mid-frequency queries are selected. Payment is made only for those search queries for which the site was brought to the top of the search engine.
Advantages .
The website owner can manually co-owner and director of the dental and beauty clinic avroraclinic check the results of promotion and evaluate the work of the SEO optimizer. Queries can be selected individually. Promotion by positions taking into account the customer’s goals. The traffic received comes mainly from search engines. The price of promotion is low, and the reporting is easy to understand.
Disadvantages .
It takes a long time to achieve the desired positions for high-frequency queries: usually from 6 to 12 months. It is difficult to stay at the top for a long time.
Promotion by positions because there are many competing sites on the Internet, whose owners invest money, time and effort to push out the leaders.
Such optimization is sensitive to changes in search engine algorithms, and the loss of positions has a sharp and negative effect on the number of visitors and buyers. Optimization is carried out only for selected pages of the web resource, without affecting the rest. When moving up in positions, the number of visitors increases, but it is impossible to guarantee that they will become buyers.
The main differences between promotion by positions and traffic
The methods vary:
- the volume of work carried frist database out (optimization of several pages to raise them to the top and optimization of the entire site to attract traffic);
- method of evaluating results (different complexity of reports);
- the size of the semantic core (up to 500 words for promotion by positions and up to 10 thousand words for traffic optimization);
- the promotion period (six months to a year to reach the top and a couple of months to get traffic).
Which method is right for your site?
To choose which method will be optimal for your site, you should analyze the web resource and the field of activity, and also estimate the expected budget.
SEO promotion by positions is suitable for Internet sites with a small number of pages: business cards, corporate. Promotion by positions image, as well as narrow-themed resources with a small audience.
This method is also suitable if a small budget is allocate for SEO promotion, which is not enough for a deep study of the entire site. If the portrait of the target audience is blurred. Promotion by positions and the resource is quite large, then you can use promotion by traffic. This method is suitable for information portals, online stores and sites with video and music.
There is no universal method that would suit all web resources. In each case, it is necessary to evaluate the site, development prospects and expected costs. Only after that can you draw a conclusion about which method will suit your site and answer the question of what to give preference to: promotion by traffic or by positions.
When choosing a promotion method. Promotion by positions it is also worth considering the competitive environment and the specifics of your business. If you have a unique offer or a specific audience, it may be advisable to use more narrowly targeted promotion methods, such as targeted advertising on social networks or targeted SEO optimization for specific queries.
It is important to remember that the effectiveness of promotion methods can change over time, so regular monitoring of results and analysis of campaign effectiveness will help optimize the strategy and achieve better results.