The goal of such promotion is to get a large number of clicks to the Internet resource by promoted and similar keywords. The main traffic comes from medium- and low-frequency queries.
Features .
When traffic promotion The semantic core includes. Promotion by positions tens of thousands of key queries. Therefore, it is necessary to work through a large volume of content that should be interesting positions or by traffic to potential readers and properly optimized for search engines.
To promote, you need to optimize the entire site, constantly increasing content containing keywords. Additionally, traffic from social networks and email newsletters is attracted. At the same time, the subscriber base should be formed only from those users who have given their consent to the newsletter.
Advantages .
The main advantage of this approach is a stable growth in traffic. This method is good for promoting young sites that cannot compete with large ones for positions in search results.
At the same time, changing the responsibility for the decision made algorithms of search positions or by traffic robots has practically no effect on the traffic of a promoted resource: there are so many search queries that even if some fall out of the top, visitors still come for the remaining ones. Also, the advantages of such promotion include quick results.
Disadvantages .
This approach creates a complex reporting frist database system. Thus, when analyzing the results of traffic promotion, it is difficult to determine which visitors Promotion by positions came as a result positions or by traffic of promotion, and which – due to the natural development of the web resource.
When paying, the price does not depend on the quality of the attracted traffic, even if visitors come by random requests. This method requires making changes to the site code and its structure, which is not always possible due to company policy or when using a CMS with a closed code.