Today, customers use multiple contact channels and expect businesses to provide an omnichannel experience . Keep in mind that according to Harvard Business Review , customers who use more than 5 channels spend approximately 9% more in a store than those who access only one.
At this point you have already segmented your customers, created a value proposition and defined the communication channels, but what is the relationship you have with them?
Well, be careful with this point because the relationship with the client in the Canvas model is fundamental!
A company must care for, maintain and satisfy its customers. Therefore, with the Customer Relationship Canvas model you must detail the strategies that you will implement to carry out this task.
To have a good relationship with your customers you have to work hard
The idea is not to win them over until they make a purchase and then forget about them.
Customer relationship management is all about providing support before, during, and after they make a purchase. This can significantly whatsapp number database enrich the customer experience and make your team’s job easier.
Do you want examples of customer relationships that you can visualize in the Canvas model?
Customer relationships are varied and categorized in different ways. Below you will learn about the 6 types of customer relationships that you can capture in the Canvas model.
Personal assistance
In this type of relationship, the company interacts with the customer directly through a representative. Contact can the other has something else be in person, by phone or even by email, as long as it is not automated.
Personal assistance has become a trend and is a pillar of customer relationship strategies. A study revealed that 77% of sales america email representatives conduct virtual or in-person meetings; 57% use their phone to make contact; while 51% use emails to respond to customers.
Keep in mind that the company representative must be present at all stages of the sales process , as the goal is to provide the customer with the best possible experience.