Trust in the quality of the products sold, in after-sales assistance in case of problems and returns, in the fact that the transaction that takes place online is secure, that the personal data released on the site are managed with professionalism and respect for privacy, trust that shipping takes place quickly and that the products shipped are compliant with the description.
You can have a great product and know – in your heart – that you are honestly running an online store: compliant products, data and payment security, etc…
But the real problem is knowing how to communicate it to the potential new client, who simply does not know you and therefore cannot know how much you are animated by a sense of correctness, precision and good faith.
What is the natural space to communicate this trust? Social networks without a doubt, newsletters and all the communications that are produced every week, but the main space where you can transmit this tranquility to the user is the e-commerce site itself where the transaction will take place. Because that is where the purchase will take place and the user will trust to leave their payment card details.
Let’s see how to act in your online store and what to pay attention to in order to communicate your reliability well and inspire trust in users.
Design, Payment Gateway, Clarity: The Elements Needed to Gain Trust with an Online Store
E-commerce layout and design are essential, because “the first impression is the one that counts”.
It’s not just a figure of speech: there are moj database various psychological theories that underline the importance of the first perception , therefore maximum attention must be paid to the structure of the home page and all the entry pages for visitors, whether they are landing pages or pages well positioned on Google.
In these pages you have to work on crucial elements and fundamental details. Here they are below.
Central elements for the home page, landing pages and entry pages of an E-commerce
- Correct and well-explanatory textual information (for example, a few lines about “who you are” or a description of your business).
- Well-groomed images , possibly why is data an essential component of micro-moment marketing? taken by a professional photographer, absolutely not grainy, consistent with each other.
- Order: Don’t pile up too many things, with the anxiety of having to say too much.
- Great attention to the correct arrangement and display of all information and all elements from mobile and tablet.
- Speed : if the site pages load too slowly, we are off to a bad start…
- Clear multilingual selection for multilingual sites (with full translations, I take it for granted…)
- Precise and simple product categorization (man-woman, type of products, etc.).
- Personality : the product alone is not enough. You need to know how to tell it and you need to make an effort to tell about yourself burkina faso leads and your work. Your story, your mission, for example, are two useful contents to express the personality of your online store. In addition to the products, there must be room for people.
- Detailed product descriptions , absolutely not skimpy.
- It can be useful to find space for reviews from other satisfied users. I am talking about real reviews, received on Facebook for example, or with tools like Trustpilot and similar,
- References to contact the person managing the store: various email addresses, telephone, links to social channels, address of the company or physical store. If possible, even assistance chats with WhatsApp or Messenger encourage the most undecided user to ask.
- Clear references (typically linked in the footer) to information regarding legal policies , such as privacy policy, cookie policy, e-commerce terms and conditions, and returns policy.