It happens that, at the moment, you can’t do much about it and you will have to accept the situation: we asked Google for a case like this and the answer was clear. You can:
- Ask the external service to stop selling on your GMB listing (best wishes)
- Ban this external service altogether from selling your products or services, therefore on a global commercial level.
It is evident that:
- the first way is a shot in the dark bc data hong kong and the external service would hardly deprive itself of such a showcase of visibility (selling directly on the Google results page, from a card visible in Google Maps, is a huge conversion driver );
- the second way risks being very counterproductive, because it would deprive an external company that is certainly authoritative and trusted from doing business with and for you .
Products for sale on Google My Business: an anti-Amazon evolution
However, the evolution would foresee that within a year small retailers will be able to sell their products directly within the Google card , therefore with a payment gateway directly managed within the Google card.
The products would then also be visible on Google Maps . Try to imagine the disruptive effect:
a user searches for a specific chair on mistakes to avoid in a digital marketing strategy Google and – perhaps from a mobile – the stores near the user that have that chair available appear on Google Maps, with the price and all the relevant information. I quickly purchase (with Google Pay, why not) directly inside Google and then I go and pick it up or have it shipped to me.
According to very authoritative rumors, this huge innovation will be available within a few months, also in Italy, for certain local store cards.
How Small Business Selling Will Work on Google
You will be able to insert your inventory on the GMB page (will it also be possible to use Google Merchant and its Local Inventory Ads useful for Google Shopping? Desirable). Users will be able to see and purchase without leaving the Google ecosystem , with a seamless purchasing experience , and then collect them directly in the store, at collection points or – potentially even shipped via courier.
The underlying concept is estonia leads decidedly anti-Amazon : GMB would be a candidate – in this way – to be the crucial reference for online sales of all those businesses that do not want and cannot “massify” within gigantic marketplaces, where their peculiarities could not emerge.
It is also an ambitious proposal by Google to be the sole center of gravity on the business side for small businesses, which increasingly need their own site or e-commerce: the Google card already gives you everything, for free.