When social media first appeared, many people thought it was a bubble that was destined to disappear.
If managed well, as we know well by now, they can generate conversions, support sales, build customer loyalty, offer valid assistance in customer care , improve awareness and support the brand identity of a business.
Companies have already understood this and for some years have been investing in the search for professional figures in the field of social media marketing .
In the latest “ Report on the forecasts of employment and professional needs in Italy in the medium term (2022-2026) ” presented by Unioncamere, the most sought-after professionals for each sector are highlighted. Among these, marketing specialists and social media managers also stand out .
Investing in a course of study in Social Media Marketing and Web Marketing can, therefore, be a choice to consider for your future .
Even if all that glitters is not gold. Given the growing training offer, it is always better to carefully evaluate the various proposals, favoring those that can improve your skills .
How to Choose a Degree or Master in Web Marketing and Social Media: 5 Things to Remember
As you may have understood, choosing a loan database course of study is not so obvious. I have already suggested that you evaluate proposals that combine theory with practice, but this is not the only useful advice.
Also consider that:
- Two years of experience in direct management of social channels for some company, especially small and little-known (maybe even b2b), are better than a piece of paper that says you know how to publish a reel on Instagram. Candidate selectors are looking for “real life”, experiences, concrete proof. So training is OK, but also remember to find ways to test yourself in the field.
- Social media is constantly changing, practically every week (Facebook and Instagram are exemplary in this regard). Therefore, you can’t just take a course and stop, thinking you’ve learned everything. Digital marketing requires continuous training .
- Constantly monitor free resources online : tutorials and articles that explain social networks, their features and their right-click on the windows directory potential… the web is full of them and they are often free. An example? The Google blog Think with Google and the podcasts Everyone Hates Marketers by Louis Grenier and Marketing School by Neil Patel and Eric Siu .
- Social media is not a corporate function or a person in a company: rather, it is a widespread culture serving different objectives (sales, customer care, marketing, etc.). Therefore, social and web training is a basis from which to start to specialize as much as possible .
The Importance of Updating in the Marketing World
As mentioned several times, those who work in the social world cannot neglect updating.
It is not enough to just follow the changes in technology (to learn about the new TikTok feature or how to use the sticker in Instagram bosnia and herzegovina leads stories), but you need to know every trend well (in the industry and in the public).
The advantage?
- guarantee your customers maximum competitiveness on the market;
- take advantage of every situation;
- don’t be caught unprepared by change.
As suggested, you can listen to podcasts, read blogs, activate notifications for official updates from various social media .