Christoph Aeschlimann, CEO of Swisscom, is increasing his presence on the LinkedIn network, in particular by increasing the number of videos. He even offers a newsletter for his subscribers. This approach is part of a communication strategy aimed at increasing the visibility of the company’s CEO on the professional network belonging to Microsoft.
In his latest English-language publication, Christoph Aeschlimann addresses the topic of leadership and networking, emphasizing the importance of collaboration for professional success. He emphasizes the idea that effective leaders are those who know how to build bridges and foster connections within their teams and beyond.
Cultivating a diverse network
Swisscom’s CEO stresses the need for leaders to cultivate a diverse network that goes beyond their own field of expertise. This vision reflects a contemporary approach to leadership, where networking and the lawyer database exchange of ideas are seen as key drivers of innovation and growth. Nothing new.
Cjristoph Aeschlimann also emphasizes the importance of authenticity and generosity in professional networking. He encourages leaders to share their knowledge and experiences, thus creating an environment conducive to mutual learning and collective development. Here too, we do not learn much by referring, for example, to the multiple agile experiences.
A strategy that raises questionsSwisscom store
This increased presence on LinkedIn aims to position Swisscom as a modern company open to dialogue. However, this strategy raises questions about the boundary between personal and corporate communication, as well as about the management of the company’s image through its leader.
Christoph Aeschlimann’s initiative on LinkedIn demonstrates Swisscom’s willingness to adapt to new forms of professional communication. It remains to be seen how this approach will evolve and what impact it will have on the perception of the company by the public and industry professionals.
One might also wonder what the Swisscom CEO’s newsletter ba leads mission of the CEO of Swisscom is. Is his role to manage and position the former monopolist? To give, with his customers’ money, courses Swisscom CEO’s newsletter in management and communication? Or to improve his image for personal purposes, again with his customers’ money? Clearly, Swisscom continues to fleece its subscribers too closely and still does not know what to do with its windfall. Deplorable.