You might think that any video marketing campaign is producing results if it has a significant viewership rate. But deep down, we all know that some metrics are more revealing than others.
There are plenty of KPIs that provide minimal information.
We’re sharing this guide to help you navigate YouTube Analytics and measure important metrics. This information will keep you from drowning in the sea of analytics, helping you stay afloat and navigate safely.
How to Access YouTube Analytics
According to HubSpot’s 2023 Video Marketing fax lists Trends Report , 77% of industry marketers use YouTube to host their company’s marketing videos. Video marketing is an expensive endeavor, so it’s essential that you have access to the data to track performance.
YouTube Analytics can be accessed through the desktop website and a dedicated mobile app. Here are some instructions for accessing both.
On desktop, open the YouTube website in your browser. Make sure you’re logged in to the Google account through which you manage your YouTube channel. In the top right corner, you’ll see your circular profile picture. Click it and select “YouTube Studio” from the drop-down menu (you may first need to select “Switch Account” and choose your what serves enjoyment channel name). In YouTube Studio, you’ll see a panel on the left side where you can manage your content and channel. In this list, you’ll see “Analytics.” Click Analytics to open the panel.
At the top of the Analytics panel
You’ll see a toolbar where you can access all the important philippines numbers metrics. Switch between the main overview and the other options (Content, Audience, and Research) to evaluate your performance on YouTube.
In the top right corner, you’ll see a date picker. You can use this to evaluate metrics within specific time periods.
One of the most powerful ways to access
YouTube analytics is to select “Advanced Mode” in the top right corner above the date picker. This will open a much more detailed version of YouTube analytics where you can compare all your metrics and create charts.
In Advanced Mode, you can even export your analytics and data for further customization and deeper evaluation.
Unfortunately, accessing your analytics through the YouTube app is not possible.
If you want to view your analytics on a mobile device, please download the YouTube Studio app separately.