Yet we often take a peek anyway! out of habit or curiosity. Maybe sometimes we even click on the commercial advice in the newsletter that “coincidentally” intercepts a latent need ! and we even end up making an online purchase.
It is certainly not a surprise! nor a coincidence : on the contrary! the click you were induced to make could be the happy outcome of a precise and well-considered marketing strategy! associated with graphics designed with a good User Experience (UX).
E-Mail Marketing in Sales Strategy
Email marketing! a damned 1.0 tool! is in excellent health and – indeed – is one of the major drivers of sales for e-commerce. Not surprisingly! Neil Patel also reports it as the very first voice of sales driver: neilpatel.com/blog/driving-repeat-sales-online .
But we are not just talking about e-commerce! and therefore online sales: newsletters are a very effective tool for marketing managers! even for those who have objectives other than direct sales! whether they are a lead (a contact request) or a series of actions to strengthen the credibility of a brand (brand identity and brand awareness).
But how do you make sure your email is opened and clicked? How to create a successful newsletter
The 3 + 1 ingredients needed for a good newsletter (and in general for good communication) are:
- An email subject that “says it all”! that expresses aan indispensable advantageand stimulate curiosity. Without zalo database that! there will be no “open” of the email (even if inside the email you are revealing who knows what secrets).
- The content of the newsletter (otherwise the subject becomes a bluff that will deceive users): subscribers are interested in receiving a communication that can be truly useful or that can guarantee something that they would not find elsewhere ! such as discount codes! news on problem solving! important service information! free content/resources and
- The right tools : for an email marketing strategy! the email sending provider is certainly not enough (indeed! it is NOT suitable open the settings app for email marketing). There are tools dedicated to sending newsletters ! even automatic ones! with which to: collect subscriptions and segment them into lists! also depending on the actions that the email recipients have done in previous communications or on a website (e.g.: clicked / did not click on a certain link; signed up from a specific page; etc.).
Email marketing automation
In particular! the automations that can be implemented are those that could make the difference between emails that fall on deaf ears and burkina faso leads cause total disinterest and emails that stimulate actions that are relevant for the company (= conversions – sales! leads! downloads! subscriptions! etc.).
Email marketing list subscribers! inserted into a so-called workflow ! will be subject to a pre-set ” automatic path ” (email marketing automation) in the configuration phase of the sending tool! which will allow the company to make its products/services increasingly known! without boring and persuasively approaching the user! who will be increasingly willing to rely on it.