Such a shared and appreciated communication system is a “gold mine” for those who own it: this has led developers to invest heavily in WhatsApp, transforming the App from a simple personal communication channel to a marketing tool for freelancers, businesses and small local businesses.
With WhatsApp Business, in fact, every company can convey its promotional messages, offers or news on products and services quickly, combining the efficiency and multimedia of email with the speed and pervasiveness of the very first SMS.
Oh, I almost forgot: WhatsApp Business is completely free.
In the meantime, along with the evolution of the messaging platform, various tools have been created that further enhance it, allowing the creation of absurdly effective WhatsApp Automation strategies ( we recently talked about it here ).
But let’s get back to WhatsApp Business: let’s see the functions available and the advantages of adopting it for small, medium and large businesses.
The Benefits and Features of WhatsApp Business
Let’s quickly see the main features and benefits of WA Business:
One-to-many and One-to-one communication – The strength of the tool lies in its ease of use, in addition to its functions: it is possible stockholder database to manage contacts in an organized manner, avoiding WhatsApp groups (too confusing!), maintaining one-to-many and one-to-one communication . The company communicates and receives messages, even to lists of properly segmented customers, within the marketing strategy.
WhatsApp Business Profile – It is also possible to structure a business profile with essential information for the user: physical address, website and email address. In addition, there are also some WhatsApp Automation platforms. If you want more information, click here.
Statistics and analysis – Statistical analysis tools are available to monitor – for example – the rate of reception and opening of messages by the target users of the communications.
Auto-replies – You can set a welcome message, for example when your business is closed or you are simply unavailable, providing general information (opening hours; address; etc…).
Profiling users – Users can system restore in advanced options be “labeled”: it is possible to “tag” each user and then classify them into groups. The feature is very useful because you can summarize some key characteristics for each user (age, preferences, type of buyer, etc …).
Facebook Ads and WhatsApp Business – it is now possible to direct targeted users of a Facebook Ads campaign to a WhatsApp account.
How to set up an ideal WhatsApp Business strategy?
Where to start? Always from users and their phone numbers.
But the keystone of the strategy will be to correctly profile the contacts , understanding well the characteristics and preferences of the user groups.
Data WeAreSocial / Hootsuite – 2020
Another fundamental element, as is obvious: the message . It must be informative, clear, unambiguous, exclusive. It must propose a tangible advantage and perceived as such. The tone of voice, at that point, almost takes a back seat: it is also possible to choose informality, since you are addressing.
For each specific objective of the strategy, it is a good idea to hypothesize 2/3 messages to send also in the following days to those who perhaps have not yet responded.
The entire “follow-up” part is therefore also fundamental , that is, the phase of managing communications after sending the first message: it serves to keep alive the interest of those who responded or in some way wanted to receive commercial assistance, quickly and surely.