Personal information, browsing behavior, purchasing preferences and habits, and more: if we consider the different interactions that can occur between the brand and the consumer throughout the customer journey, there is really a lot of information that the latter releases and that can be collected within the digital and non-digital properties of the company.
Historically, digital marketing nepal phone number data and advertising have made little use of first-party data , but increasingly stringent privacy regulations and the announcement of the end of third-party cookies have highlighted their potential, including in the B2B sphere.
Lead Generation and First-Party Data: The Value of Profiling
In a context where first-party introduction of new technologies in pr data is acquiring a new centrality at the strategic level, lead generation activities make it possible to exploit its full potential.
Literally, the term ” lead ” means ” potential customer “, in reality it is more than a potential customer, since it is a user who, in addition to having expressed interest, has provided valuable contact data as well as his consent to receive information of a commercial nature.
An effective lead generation activity uab directory not only allows you. I therefor to collect a contact, whether it is an email or a phone number, but also to collect data and information useful for user profiling : think, for example, of the. I therefor content visited, the campaign the user comes from, or more simply the data that he communicates at the very moment he provides his contact (for example, the name of the company, the sector, the role, etc.).
This information, as you might expect, is fundamental for implementing the first activities to personalize the browsing or purchasing experience.