Have you seen those cards that appear at the top of search results pages (SERPs) after performing a search with a trending term? These are Google Top Stories, which are one of the formats of Featured Snippets .
Although competition is high and the shelf life of these
cards usually does not exceed 24 or 48 hours, it is worth positioning your content in Google Top Stories to radically increase your CTR (click-through rate).
The easiest way to get a spot in the so-called ” uruguay phone number data position zero” on Google is to make some optimizations that range from publishing 100% original content to writing headlines based on the questions “how?”, “why?”, “where?”, “when?” and “who?”.
When it comes to SEO, it is essential that the website has:
- an Accelerated Mobile Page ( AMP ) enabled,
- Images at least 1,200 pixels wide
- and structured data that indicates the type of content being published.
4. Create hybrid content
Media outlets typically have a higher volume of news content versus evergreen content , resulting in their content pieces having a very short shelf life.
So, one opportunity for SEO for media is to take a timeless approach to content creation and thereby attract a recurring traffic base . This can be achieved through hybrid content!
In addition to positioning in the Featured News, hybrid content mixes current and evergreen information, so it can be updated over time.
With this type of content, you can address topics with a constant search volume and explore new formats such as:
- interactive content pages ;
- multi-format content;
- infographics ;
- vlogs;
- podcasts ;
- live interviews;
- mini-documentaries.
A notable case of journalistic content that attracted a lot of attention due to its original nature comes from the Washington Post.
In an interactive report, the report provides a detailed verification of how many campaign promises US President Donald Trump fulfilled during his administration.
These types of posts tend to gain more engagement from users, due to their level of creativity and unusual content design. In addition, they tend to encourage the user to stay on the page for longer, which is of utmost importance in the eyes of Google’s algorithm.
5. Implement data journalism resources
Digital transformation has allowed data journalism to increase its opportunities thanks to the rapid processing of large databases , which brings more interesting possibilities for editors, journalists and writers in general.
By reviewing massive amounts of information on audience behavior, market research, and trend reports, news media professionals can:
- gain insights into content gaps and explore them in future articles;
- find new topics of interest for readers;
- decide on the best times and days to publish;
- evaluate which news to take up and update given the interest they have.
A classic example of this is The Pudding
a US publication that mines large public databases for the information they need to find an interesting story to tell.
They did so in the following note, in which they mapped the most common themes and expressions among the tweets of the parliamentarians of the US Congress:
The interesting thing about this note is that it can be updated over time, which allows it to receive many backlinks and gain authority to organically position itself for different keywords.
6. Evaluate technical SEO
Do you have your content optimized? Great! You’re halfway there, the other half of SEO for media is technical SEO .
Due to its depth, it is best to frequently three collection modes perform an SEO audit of the website in which the following are evaluated, among other things:
- loading speed ;
- the structure and organization of the website and its contents in categories and tags;
- correct crawling and indexing of content ;
- the existence of orphan content;
- the removal of broken links or 404 errors ,
- the potential problem of page cannibalization ;
- etc
Keep in mind that these technical SEO a c phone number spects will ensure that your website’s performance is impeccable , so that Google’s algorithms will reward you with the best positions in the SERPs.
What can you start with?
One of the positioning factors that we know is the loading speed and, broadly speaking, this depends on factors such as the hosting service, Web Performance Optimization ( WPO ) techniques and the elimination of unnecessary codes and plugins .You can also make sure you have an updated sitemap with the latest news or articles within the last 48 hours. This will make it easier for new content to be crawled and indexed.
7. Improve mobile user experience
Considering that 52 % of internet users browse via mobile devices , you can see why creating an outstanding user experience is imperative .
Some of the actions you can implement to optimize the mobile experience is to choose a responsive design for your website, which adapts to the multiple screen sizes of mobile devices.