2G (from English business-to-government) is a business model in which a company sells its products and services to government agencies. The business can be both small and very large. What is B2G
Buyers in the B2G segment are:
- medical institutions, sanatoriums, state pharmacies;
- educational institutions, including schools, kindergartens;
- state and municipal authorities;
- scientific and cultural organizations;
- judicial and law enforcement agencies.
Characteristics of the B2G model
Long-term partnership
Most often, government agencies and institutions hong kong whatsapp data purchase from the same supplier on a regular basis.
Sales scale
The state often orders goods in large quantities, as it meets the needs of, for example, several schools or pharmacies.
Tender system
To cooperate with budgetary institutions, you need to win a tender. What is B2G
Bureaucracy
Working with government agencies 1. a startup should solve problems and bodies involves a large number of documents. In addition, for certain types of purchases, it is necessary to provide confirmation of the quality of services and work.
The B2G model is aimed at long-term partnerships
Conclusion
The company has the right to work on frist database two or three models simultaneously. There are no restrictions in this regard. The B2B, B2C and B2G segments differ in who the company sells its goods or provides services to: another legal entity, the final consumer or the state.