Link mass is one of the main ranking factors. Yandex and Google algorithms take into account more than a hundred parameters to evaluate the quality the difference of links. Not the least of them is the anchor text. It can influence the course of SEO promotion of the site. We have already mentioned link anchors in the article How to Properly Build Up the Link Mass of a Site. Today we will examine them in more detail.
What is anchor
External website optimization includes placing telegram number database links on similar sites. It is important not only to choose a suitable site, but the difference also to correctly compose anchors.
Any link on the Internet consists of two parts:
- URL – the address of the page it leads to;
- Anchor – the link text that a site visitor sees.
An anchor is a clickable text in an article. When the difference you click on it, you go to another page of the site or even to another site. Anchor in translation from English is an anchor. Usually, the anchor contains a keyword by which the SEO promotion of the site is carried out. Thus, search engines understand by which words a particular page should be displayed in search results.
Below you can see what an anchor link looks like on our agency’s blog page:
Fig.2. An example of an anchor link
Anchor is also one of the factors of link promotion of a site. Search robots use it to determine the quality of a link, and the user will know in advance where it leads.
Experts divide all links into anchor and non-anchor. They differ in the anchor text.