Web usability is becoming one of the most important factors for achieving better SEO positioning . And, what’s more, it achieves a considerable increase in sales through the website!
Taking web usability into account when designing, developing and optimizing a page not only increases the success of the Internet strategy but also provides a long list of benefits.
Do you want to know what it is, why it is important to implement it on a website, how to improve it, what a usability test means, and more? If so, keep reading!
What is web usability?
Web usability refers to the ease of use of a sweden telegram data web page or application . In this way, Internet users interact with the site and achieve their objectives in a simple, intuitive, pleasant and secure way.
It is one of the fundamental characteristics that makes users visit a website peacefully and return to it again, thus improving the company’s digital marketing strategy.
Web usability measures three main factors:
- efficiency : the user satisfies the need for his search;
- efficiency : the user quickly achieves his goal;
- satisfaction : the user felt comfortable browsing the website.
Why is usability important on a website?
Lack of web usability on a page is mistakes in b2b social media marketing the main cause of website abandonment.
That is, if the information on your website is difficult to find, if it is not easy to achieve the objectives, if there is no scannability , if it is very slow, etc., Internet users will probably close the tab before reading the first complete paragraph.
And remember, if you lose a user, you’ll probably lose a potential customer .
Now, web usability provides many benefits to both users and site owners. Among the most notable are:
- manages to get more traffic;
- increases the duration of visits on the page;
- reduces time and costs for the user and the company that owns the website;
- It is transparent, streamlined and precise information management is achieved;
- improves visitor experience and satisfaction;
- greater communication and feedback with the Internet user is achieved;
- decreases bounce rate ;
- It builds user loyalty, retaining them and getting them to return to the website;
- makes it easier for visitors to recommend the page, thus generating additional visits;
- increase sales through the website.
8 tips to make your website more usable
To improve the usability of your phone number vietnam website, it must meet the following aspects:
1. Prioritize availability
Make sure your page is always available and that its hyperlinks and other features serve their purpose correctly.
2. Don’t forget the speed
The loading speed of your website must be fast and smooth.
3. Ensure safety
It is essential that users feel safe when browsing your website.
4. Produce a responsive website
The page must adapt to any device, be it a PC, tablet or smartphone.
5. Deliver simplicity and compactness
- The website should be simple, clean and easy to use;
- all unnecessary information should be eliminated or reduced to a minimum;
- It is necessary to maintain consistency in its form;
- The information must be well organized and hierarchized with coherence;
- the typography must be legible and clear;
- do not overuse pop-ups, animations or other distracting elements;
- the choice of images, videos, etc., should be logical;
- a search bar must be included;
- It is necessary that the company’s contact information is visible at all times;
- make it easier for the user to identify elements that contain links;
- The website visitor should not feel lost at any time, so the menu must be accessible and visible.
6. Have quality content
Create useful content for your visitors. Also, structure and organize it according to a defined hierarchy for all texts .
The spelling and grammar of your content is also very important.
Remember to add clear titles and make sure the content delivers on the promise that the title offers.
7. Open an “about us” section
In this way, you concentrate relevant information about the company, such as its history, mission and vision , values , etc., and you add credibility to your website.
8. Key information on the home page
The home page should help visitors quickly and easily find what they are looking for on your site.
Additionally, adding information on the home page about both your company (such as your logo and name) and what you offer, whether it be sales, content, information, etc., makes it easier for the user to know who you are and whether it will meet their needs when browsing your site.
What is a web usability test?
It is a test performed on an application or web page in order to determine the user experience when browsing a website.
How to do it?
There are several ways to do web usability tests , which can be using paid tools or carried out by yourself with users whose personal profile is similar to your buyer persona .
Now, the most well-known way to do a web usability test is to select a minimum of 5 users and assign them specific tasks to do within your page, whether it be reading content, registering, making a purchase in the virtual store , etc.
Then, ask them to make a recording of the tour and describe everything about your site, its appearance, ease of completing the assigned task, comfort, etc.
Finally, you can give them a questionnaire about what they think the company’s objective is , how they felt about the information obtained, the scannability, and what their recommendations are for improvement.
Remember to do a SWOT analysis of the suggestions and data you obtained from this test so that you can determine how usable your website is.