Are they companies or people? What are the Who is your characteristics of those businesses? Or what are the characteristics of the people who are looking for your value proposition?
Who are typical customers?
Who will be the most important customers?
In addition to customer segmentation, it is essential to understand the size of the target market . This will provide confidence in developing campaigns and strategies that reach the most appropriate audience to strengthen the brand.
2. Value proposition
A value proposition is a business strategy used to convey the benefits that products or services offer to customers. In other words, it is what differentiates a company from its competitors.
The value proposition can be divided into two large groups:
Quantitative: refers to the price or efficiency of the product or service.
Qualitative: highlights the experience and results that the product produces.
A good strategy to understand phone number database your company’s value proposition is to create a Minimum Viable Product (MVP) . This will help you detect successes and identify weaknesses before launching your products or services.
The value proposition must have some of the following attributes:
online customer service and attention ;
cost reduction.
3. Channels
Channels are the means by which a company provides its value proposition to its consumers and communicates with them . In fact, they are a key point for building customer loyalty and attracting new customers .
There are several channel how to take part in bidding and learn how to win options that can be used by a company, but not all of them are suitable. At this point, segmentation plays an important role because it is there that you will know america email the main characteristics and behaviors of your customers.
The selection of a channel is based on whether it is fast, efficient, brings the expected return and reaches the largest number of customers. In addition, they must be chosen in accordance with the culture, mission, vision and values of a company .
Channel examples: