Why is the conversion rate low?

Internal reasons that reduce the conversion rate:

1. Irrelevant ads that the user clicks on the conversion rate expecting to see one thing, but gets something else. Let’s say a woman types a query into Yandex to find evening dresses and finds a corresponding ad in Yandex Direct. She clicks on the link, hoping to view and buy the product, but sees a page with men’s suits.
2. Poor usability (user interface) of the kuwait whatsapp data site. Everything is clear here: if a person does not find the “Cart” or the ordering procedure, he will not buy the product. Poor usability can also include an abundance of colorful elements that distract the visitor from viewing the catalog, or inconvenient navigation.
3. Technical errors. Let’s say the page doesn’t load at all or opens very slowly. 53% of users close a site if it takes more than three seconds to respond, and if they wait more than five seconds, the likelihood of leaving increases to 90%. If a visitor does not wait for the page to load, then there is no talk of any conversion.
4. Poor content on the landing page. Let’s say a user clicks on an advertising link to the landing page, but does not see a clear advertising offer or the terms of cooperation are unclear to him. Then he will not buy a product, order a service or register for an event, but will simply close the site.
5. Poor work of call center specialists. We are talking about situations when a person calls to place an order, but the company’s employees cannot bring him to the end of the sales funnel.

External reasons for the decrease in CR:

1. More favorable offers from the conversion rate competitors, for example, low prices on similar products.
2. Seasonal dynamics of demand. Thus, in spring and summer the demand for fur coats is lower than in winter, and trips abroad are more often buy in the warm season.
3. Changes in demand throughout the month. People tend to have more money in the middle or end of the month when they receive their salary or advance.
4. Economic situation. Let’s say, a reduction in the population’s income, a desire to save money due to the unstable situation in the country.

All of the above reasons need to be address.

Cost per click (CPC)

CPC shows how much one click on contact information examples of effective lead magnets an ad costs. The metric value is used to evaluate how much money is spent on advertising, as well as its results.

The price per click is not a constant indicator. It is determined during the auction. And based on the CPC, the total advertising costs are determin.

There is no standard price per click. Everything depends on the company’s line of work, the level of competition during the auction, the content of the ad, etc.

Where to watch?

CPC in Google Ads is in reports on the conversion rate campaigns, keywords, ads and ad groups. In Yandex Direct, this indicator is available in reports on campaigns, ads, ad groups and keywords.

What does it affect?

CPC affects the ad placement on the frist database page and the amount of traffic it attracts. By changing the maximum cost per click, you can adjust the traffic. For example, if few visitors come to your site from an ad or the traffic is zero, then increase the cost per click and view the statistics.

How to find out?

You can find out the cost per click in Yandex Direct in the “Statistics” section via the “Report Wizard”. In the statistics window, you need to specify the account for which you need a report, and then specify the time period for analysis. In order for the cost per click to appear in the table, you need to check the box next to the “Average cost per click (rubles)” metric, then scroll down the page and click on the yellow button labeled “Show”.